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From social signals to cultural shifts
we translate change into opportunity.

Our Latest Insights

Our experts are continuously committed to staying ahead of the latest developments in digital marketing, branding, social media, and influencer marketing.

We ensure our knowledge evolves with the industry, allowing us to deliver informed, innovative, and impactful solutions

Cost of Living Crisis

As the cost of living crisis and the age of enshittification converge, consumers, empowered by democratising digital financial solutions, are re-assessing what brings them value. Specifically, they are examining their relationships with brands, prioritising those that genuinely enrich their lives.

Identities

It will be a crucial year in 2026 for maintaining people’s ability to express their identities and protect their rights around the world, as the rising tide of misogyny threatens to eradicate long fought-for gains.

Future Spaces

There is a developing tension in our future spaces between the ability to create environments that offer hyper-connected, personalised immersion and the growing need for places that allow people’s brains space to breathe

Our Current Research

Every day, we dive into new subjects and fresh research to stay ahead of every shift in the digital landscape.

Have insights to share? We would love to hear from you, get in touch with us!

The Time Economy

As the never-ending cost of living crisis coalesces with the age of ‘enshittification, in which the services that matter to us… are turning into giant piles of shit’, says journalist Cory Doctorow, who first coined the term according to Craphound Craphound, consumers are pushing back against the fast-paced, superficiality of hyper-consumerism and are rethinking what brings value to their lives.

Getting Real

Amid growing concerns about online safety and emerging evidence about the mental and physical toll of screentime (as explored in LS:N Global report, Teens, Tech and Tapping Out Teens, Tech and Tapping Out), Gen Z and Alpha teens are rejecting AI algorithms in favour of retro elements from pre-smartphone life, creating a growing IRL versus URL tension.

Nature’s New Language

As the climate crisis intensifies, innovators are using design, data and sensory storytelling to give nature a voice. From glowing rivers to talking trees and scent-based activism, new experiences are shifting us from human-centred thinking to symbiotic systems where nature becomes both subject and storyteller

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From social signals to cultural shiftswe translate change into opportunity.